Uncommon is a film production company that offers a new approach to commercial film production… “not more of the same”.
SquareBlok was approached to develop the branding as well as a portfolio website to showcase their work. The branding takes inspiration from the name and aims to stand out by being an “unbranded” brand. Taking inspiration from Futura as a base, we adjusted the letter forms to create a clean custom logo font.
As a single director company, the website needed to display this from the outset. By using a simple rollover menu on the home page, the website immediately shows what Uncommon is all about.